Revenue and Sustainability (5)
Eestlased Kanadas | 02 Nov 2018  | EWR
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Community sustainability should not be limited or dedicated to a single direction, circumstances do change. Rather than look at contraction for sustainability, the alternative is to grow revenue streams and maximize opportunities for people to participate. Tulge’s design is intended to enhance access for our older generation while appealing to young Estonians, part-Estonians and non-Estonians who have interest in our heritage and culture. Greater inclusion and partnerships with those also fond of the Broadview-Danforth neighbourhood can drive more people to come experience and appreciate our House regularly.

Free from the limitations of easements affecting its configuration, Tulge’s fundamental mission is to maximize revenue by maximizing usage. The current renderings demonstrate a full scale development with revenues streams coming from leasing classrooms, offices, galleries, restaurant and eatery spaces as well as renting out banquet-event rooms, lecture and training spaces along with other facilities complimented by onsite parking. All of that programming is permitted by current by-laws and zoning on Broadview. Scalable, practical and cost effective design employs techniques and technology, such as radiant floor heating and thermal values of wood, to keep the House operating as efficiently as possible. Warmth doesn’t only need to be in the air during cold winter months, warmth can be visual as well.

Lease revenue is modelled around diverse but complimentary anchor tenants. A private-alternative school could use 20-25 classrooms on a daily basis and accommodate sharing spaces with our Toronto Eesti Seltsi Täienduskoolid. A chapel could be supported by local congregations as well as weddings and other spiritual celebrations. Shared kitchen infrastructure could support independent restaurant and banquet facilities. A planned curb-side bar/café could invite neighbours to become regular visitors. Business offices and other spaces could offer other tenants appealing rental options as well as support scouts, guides, choirs, clubs and other organizations.

As the Estonian Centre Due Diligence Report noted: “Revenue for the new Centre will be primarily from two sources; a) long term third party leasing, and b) short term event rentals of the community space.” (p.4) Tulge will have a similar revenue model, however, the proportion of revenue derived from long-term leases can be higher than is projected in the Madison model. As the primary anchor tenant at the Keskus, the Estonian Credit Union ("ECU") is “expected to use approximately 5,800 square feet” of the commercial space in the complex. (p.20) That is a significant amount of commercial revenue coming from a single stakeholder.

Managing risk across multiple revenue streams, Tulge’s central concept diversifies long-term lease income across more than one anchor tenant and provides ample space to attract many smaller lease clients. After servicing debt, maintenance and generating reserve funds, our community has a better opportunity to reinvest and subsidize the activities of our cultural organizations by maximizing income streams.

Estonian-Canadians purchased and expanded the Estonian House of Toronto as an expression of their unique, hyphenated heritage and experience. Tulge’s design is meant to maximize participation and usage of the facility while accentuating and reflecting our heritage. Ease of access and appropriate configuration can enable our seniors to share their experiences and our culture more easily. Larger classrooms, activity centers and lounge areas can encourage our youth to enjoy each other’s company like they would in the comfort of their own House. If a contingency plan is needed, we can revisit and renew what we have rather than revert to selling.

To be continued ...

The Tulge Külla Steering Committee

Related:
https://www.eesti.ca/what-if-r...
https://www.eesti.ca/why-plan-...

 
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Who knows? Who matters?07 Nov 2018 07:21
Is it the majority of shareholders? Or no-account busibodies on the sidelines?https://youtu.be/7GjnuEN9POw
to - Deja Vu05 Nov 2018 17:15
We could stay on Broadview, if we had much more money.
Deja vu05 Nov 2018 13:45
Didn't the community already go through this uncomfortable mess with determining the site of the present Estonian House once before?

Back then, community experts who seemed to think they knew what the community wanted picked a property in a "dry" or no liquor area on Merton. Again, as this time, they did not seem to have done their homework properly. Grand plans were drawn, but the people did not like the dry Merton site and found the Broadview property, banded together, put together their money and built the building with a whole lot of love, which is today's Estonian House.

Now again, we have a group of highly educated people in the driver's seat who are telling the community that they know best, have spent much money on an architect and paperwork for a substantially smaller property with no parking. They could not have done their homework, since they would not have been so surprised about the backlash that is presently tearing the community apart. A substantial number of community members have made it clear that they do not want to go into the congested city centre for their community's home. Do the planners in charge of the purse strings want to hear what the people are saying? It would appear "no", they just want to barrel through to their conclusion. Their miscalculation will hurt the community in the end with lost campaign donations.

Now the people have another architect with a plan which they would prefer. Time will tell what the future holds for Estonians in Toronto.

The people need to be emotionally invested in their community centre and they need to put skin into the game from the beginning -- as was the case with the building of the first Estonian House. Handing the people a centre on a platter and telling them here, now go create your community will result in a hollow building without the heart of many community members.

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