This difficult decision was made by the Board after much consideration. The Estonian House assumed operations of the eStore in 2012 and over that time it has generated a total net revenue of $2,200 while costing tens of thousands of dollars in forgone rental revenues. In 2017, sales reached new lows and were 83% below their 2014 peak.
Without any prospect of a change in the financial performance and the upcoming disruption to our operations by the closing of the grand hall and restricted access to the parking lot due the roof repair, and then further followed by the slower summer season, the Board decided that the time to end the operations of the eStore is now. The use of the space will be reviewed.
The Estonian House thanks Ingrid Sepp Jaenes for her efforts in trying to make a success of the eStore, putting in long hours and trying creative ways to make the store financially viable.
Further updates will be provided regarding disbursement of the existing inventory and plans for the space as this information is confirmed.
The Board of Directors of the Estonian House