The right and wrong ways of shopping online
Arvamus 30 Nov 2009  EWR
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Andrei Tuch
Today, we shall be discussing an aspect of life in Estonia that every enterprising resident has encountered, and everyone else has at the very least bitched about: buying stuff in the US. (I'll be talking about electronics, because that's what I have experience with.)

There's a number of reasons why certain things cost a lot more in Estonia. One of them is market segmentation: the manufacturer will sell for volume in one market and for margins in another. The US consumes a huge number of goods, and there's also more competition. On this side of the Atlantic, people don't buy quite as much vacuous crap; plus there are obligations such as warranties (the EU mandates a minimum warranty of something like a year on all goods, whereas in the US you'd be lucky to get 30 days without having to pay for an "extended warranty"), taxation differences, etc. All this means that manufacturers tend to set higher prices for their goods. In fact, there's a rough rule of thumb that a product will have the same numeric price tag - in USD over there, in Euro over here.

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