Andrew Rettman EUOBSERVER / BRUSSELS - Russian news agency Ria Novosti is rolling out a new public relations campaign in the political capital of the European Union which, according to sources in the PR industry, aims to justify Russia's great power ambitions and improve the image of Joseph Stalin.
The state-owned news agency has teamed up with a little-known Washington, London and Zurich-based consultancy called RJI Companies and is trying to recruit one of the top 10 PR firms in Brussels to put the project in play.
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