National Geographic: Coming to Estonian Market Went as Planned
Eestlased Eestis 20 Jan 2012  EWR
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Estonian Review (from BNS)
Erkki Peetsalu, editor-in-chief of the Estonian version of National Geographic Magazine, said that arrival of the magazine on the market went as planned and the results so far have been good. "The readers received the Estonian version of the magazine well, and feedback is warm and positive. Sales have also been going well," Peetsalu told BNS.

The monthly circulation of the magazine has been 15 000 copies. The print of the opening issue was first 12 000 and an additional print 3 500 copies. In December the sale of copies over the counter was more than 8 000 copies. In addition, there were more than 3 000 subscribers, which put the total sale above 11 000 copies.

By now, Peetsalu said, the number of subscribers had risen to above 5 000.

Publication of the Estonian version of National Geographic started last October. Estonian is the 33rd local language in which the magazine is being published in addition to English.

The Estonian version of the magazine is published on the basis of the National Geographic Society license and it is brought out by AlmaliEst, a subsidiary of the leading Lithuanian publishing house, Alma Littera.
 
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